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So far, we have invested over $2.75 million in research and development of our artificial baits for angling and commercial fishing. The project has received funding from The Research Council of Norway, Innovation Norway, RFF, and the MABIT program. Our research activities are conducted in close collaboration with the fisheries research institute Nofima, and SINTEF Materials and Chemistry. As part of our mission to unveil nature’s secrets regarding fish behavior, our studies are split into 5 main activities; (1) brain studies of fish, (2) feeding stimulants studies in controlled environments, (3) passive pot fishing, (4) small scale longline fishing, (5) large scale longline- and pot fishing.

Our offices are located at SIVA Innovation Center Tromsø, within the premises of Norinnova Technology Transfer. 


Feeding stimulants studies

Polybait founder and CEO, Svein Kvalvik (left) and research technician Tor Evensen at Nofima (right) at Tromsø Aquaculture Station. Photo: Lars Åke Andersen


Our feeding stimulants studies are conducted at the Tromsø Aquaculture Station in collaboration with Nofima. A research technician supervises the experiments to ensure that they are performed methodically correct. With an approval from the Norwegian Food Safety Authority, fish are kept in research tanks at the Aquaculture Station, where they are exposed to different mixtures of attractants (odors). The response of the fish to the different scent cocktails are recorded, and later analyzed by scientists at Nofima in order to uncover what scent showed the best attraction effect for specific species.

Attractant production

Anlegget som benyttes for produksjon av Kvalvik Bait
One of Nofima’s processmanagers (left) and Marketing- and Sales Manager of Polybait, Haakon Worum (right) Photo: Lars Åke Andersen


Once we know the ideal composition of different attractants through our studies, marine by-products primarily from Norwegian seafood production are collected. Attractants are then extracted from these sources through an advanced biological process. This production process is highly sustainable as the protein sources that the attractants derive from are not in demand for human consumption. This entire process is done at one of Europe’s most advanced plants for processing marine biomass, which ensures that the product is of best possible quality.